Live drawing is used here for various clients to advertise and simply and visually explain the concept of each company. The use of characters, a storyline, colour and facts and figures make videos informative yet entertaining. All the drawings are done by hand, sometimes also supported by printed icons or elements, and filmed in one take. The video is then edited afterwards by speeding it up and adding various slide transitions.
Client 1
Selection of rough drawings
Client 2
All videos were realised and hand drawn by Sara Penco. The camera is positioned above on a tripod to capture only the paper and the hand doing the drawings.
