GABRIELLI GROUP'S "SERVING STEEL'S BEST!" CAMPAIGN
The core-business of the Gabrielli Group is the processing and the distribution of steel products.
With a series of illustrations, Gabrielli Group wanted to represent the excellence in the transformation and marketing of customized steel products by adopting intelligent transport solutions, thanks to the direct connection of the factories to the national railway network.
The material was then adopted by Gabrielli Group in different formats and declinations: from the promotion to the decoration of the stand at the fair.
ROUGH
Presentation of the idea to the client.
DEFINITIVE COLOR ILLUSTRATIONS
Here below the illustrations made for six promotions in the Italian financial newspaper "Il Sole 24 ore". Every illustration is focused on a specific aspect of the production and distribution system and is decorated by the natural elements of the seasons.
ANIMATIONS
All the illustrations had been animated by Paolo Luca who gave life to the natural elements of the landscapes and show us the dynamic distribution process of the company.
NEW ILLUSTRATIONS
Some illustrations and icons made for the new look of a presentation of the company.
STAND
Some images of the company's stand decorated with the new campaign.
The structure of the stand was full of screens and a huge led screen on the back.
CREDITS
Lead Illustrator: David Sossella
Illustrator: Sara Penco
Animation: Paolo Luca
THANKS FOR WATCHING!
